|SEO, PPC, Content and Reputation Management, Social Media, and more Mike Stewart aka "The Dallas SEO Guru"|
posted December 24, 2010 in Advertising & Marketing | Complaints & Scams | Dallas Search Engine Marketing | Dallas Search Engine Optimization | Google Advertising Tips & Secrets | Ideas | YellowCrooks.com Information
Earlier this year Google announced that new Google Social Search Features Went Live and more recently Google responded to Danny Sullivan at Search Engine Land that, like Bing, Google uses social signals as a ranking factor in search results. I have a feeling that with the latest growth and advancements in Places Search (Google, Facebook, etc…) combined with the recent changes in the Google search results for the 20% of queries that have location or local intent, Social search will be the next big factor combined in Google’s new blended search results algorithm.
Essentially, Social Signals + Place Rank = Yellow Pages of tomorrow.
The challenges, for Matt Cutts and the team of engineers with Google’s Web Spam Team, as it pertains to local search, has been the constant need for Google’s policing and scrutiny of ratings and reviews to ensure the authenticity of the local listing reviews. Many of the reviews in Google Places originate as a review on another site (we SEO Geeks call these “citations.”) Just recently Google made an algorithmic “manual tweak” due to a recent claim that a local business was treating customers bad in order to rank higher on search engines. If Google makes a better effort to incorporate social signals, branded term distinction, and incorporates a “QDF” or Query Deserves Freshness type mentality on local listings and results, it will be able to fight the future Facebook impact on local search. Facebook, the king of social, has the greatest ability to own the SMB repeat and referral business market.
In short, the days of making buying decisions based on limited information in a single display ad, like the yellowpages, are over.
My other predictions for 2011:
Merry Christmas and Happy New Year, from Me and Mine to You and Yours!
posted December 16, 2010 in Advertising & Marketing | Google Advertising Tips & Secrets | Local Print Yellow Page Company Information | Uncategorized | YellowCrooks.com Information
Recent Google News:
According to SearchEngineLand’s recent article in November via “Mr. McGoogle” Matt McGee ( http://searchengineland.com/google-instant-search-has-already-made-millions-report-53888 ) Google’s revenue for PPC ads (pay-per-click ads) is up since rolling out Instant Search.
This begs the question, “Is Google now a monopoly?”
posted December 14, 2010 in Advertising & Marketing | Dallas Search Engine Marketing | Dallas Search Engine Optimization | Google Advertising Tips & Secrets
What is Google Place Search?
Google Place Search is the new blended results for local business searches that combines Google Places and Organic search ranking factors.
How has Google changed the results pages for searches with local intent?
Dallas Local Search Advertising Expert Explains Google’s Blended Place Search Results….
(CLICK THE FOLLOWING LINK TO CONTINUE READING)
posted December 11, 2010 in About Me | Advertising & Marketing | Complaints & Scams | Dallas - Fort Worth print Yellow Pages | Disgruntled Former Employee Rants | Google Advertising Tips & Secrets | Local Print Yellow Page Company Information | Uncategorized | YellowCrooks.com Information
Who uses the yellowpages?
If I had a nickel for every time I’ve heard someone say “nobody uses the yellowpages,” I would have been able to retire just 5 years into my near decade long career of selling and consulting on phone book advertising for Verizon Yellowpages and SuperPages.com.
To those that think people do not use yellowpages, I must disagree. Many people use the yelowpages every single day.
When I sold ads in Dallas, it was a challenge selling ads because in business perception often becomes reality.
For example, when the United States Department of Transportation created the interstate highway system we ultimately created the suburbs. We killed the traffic going through Route 66 towns, but over the course of the next few years rural towns became almost extinct. Just think of what the railroad did to towns that didn’t get rail lines a century before. This is apart of our country’s history. Technology and innovation lead to a migration of business growth and opportunity, from one media to another. Radio fueled the end of the Holocaust.
YELLOW PAGES ARE A BIG PART OF AMERICAN HISTORY.
I respect the contribution to local economies by the phone book. It was a catalyst for commerce and the creator of small business entrepreneurs everywhere.
Telecom employee unions also helped create high paying jobs for sales people and sales managers consulting in advertising solutions inside this simple product.
The suburbs are the future death of the yellowpages, because of mobile smart phone technology, saturation distribution, yellowpages industry fragmentation, and years of price-gouging and sleazy sales tactics by industry veterans. The phone book publishers now have a bad reputation amongst consumers and small business owners.
The phonebook has a continued chance of survival in Route 66 towns and most suburbs by catering to older, poorer, and less educated consumers. The age of phone book users are baby boomers with stable jobs and disposable incomes. Most of those that want to make the most educated and social buying decisions in suburban and urban markets won’t use the phone book. No matter how many books, with little incentive to use, you put on their porches, you will never see usage greater than 20% in urban markets.
Do yellow pages companies have a future? Sure. Just not the phone companies who were driven to fail by investors, bankruptcies, and greed.
Decisions by dumb bean counters and marketing reps at Verizon ended the focus in rural markets.
Verizon Telco pulled out of San Angelo Tx and the town hated losing it’s largest employer next to the city. The yellow pages death in San Angelo wasn’t caused by Verizon’s departure, but by the focus on margins and not putting resources or the business community first.
I witnessed this business model shift while just 19 years old working in the TCC Call Center in 2001 as a media consultant. ( First rep to never miss quota for 26 conscutive pay periods, I later received 3 President’s Awards at Texas Division Sales. ) First was ending the agreement to publish for CenturyTel, AllTel, and other independent telcos. Sprint took advantage of this. The rise of YellowBook as a serious competitor to the telco monopolies of the yellow pages industry. No longer where independent publishers not privy to the service order records for B1 and Residential phones lines. Independent publishers began publishing cheaper and more localized phonebooks. The creation of the independant publishers association began.
As a Board of Directors Member of the Dallas/Fort Worth Search Engine Marketing Association, the first and largest search marketing group in the country, I am proud to be apart of the history in small business local search commerce.
I appreciate the role of yellow pages.
Just 7 years ago over 78% of Americans used the Yellow Pages print. Today that number represents less than 20%, contrary to what publishers try to tell you.
A old saying is “58% of all commercial statistics are false.” This is defined by industry research paid for by industry companies to the same researchers and analysts.
The future of the yellow pages will be in subscription-based magazines or hyper-local publishers.
Can the yellow pages successfully integrate content, group buying, and value to consumers leveraging the future technology of paper and tablets? We will see. I believe in the value of display advertising. Let’s hope phonebook companies recognize that display ads are in its future, or the reason for its death, like Route 66.
I have to admit, I love the small towns. I am from Rouse City Tx and my Grandma owned a Feed Store.
Can Yellowpage companies create small business advertising consultants offering a large bag of solutions incorporating content and transparency? Will the entire phonebook become call tracking lines for ROI measurement like we offer with internet marketing services?
The future will tell.
-posted from my DroidX
posted December 10, 2010 in Advertising & Marketing | Complaints & Scams | Dallas Search Engine Marketing | Disgruntled Former Employee Rants | Local Print Yellow Page Company Information | Uncategorized | YellowCrooks.com Information
SuperMedia just inked a partnership deal with Web.com to provide SMB (small & medium business) websites, the first move to update the companies online product offerings since before being Verizon Information Services, pre-dating Idearc Media.
GTE/Verizon/Idearc/SuperMedia has had a long lasting relationship with Register.com, the company Web.com recently purchased for 135 million big ones. Just a 65 million dollar loss for the VC team that purchased the company for 200 million smack-a-roos 5 years earlier.
If SuperMedia has a buyout opportunity, now is the time. Considering that they officially appointed Peter McDonald as CEO, the guy from Dex, now is the time to sell SuperPages.com and combine Dex and VZ print publishing efforts with significant cost saving in management and operations payroll with combined efforts.
Good: WEB.com is proactive with negative keyword insertion strategies for online reputation management, better than SuperMedia’s ORM and PR Team.
Let’s see how far they manage to drive these search results for “Web.com Scam” down.
Good: Hostopia/Netopia Motorola outdated content management systems are done for.
Bad: Outsourcing web marketing to a DIY platform like Godaddy’s WebsiteTonight product or Web.com’s DIY based website products vs in-house.
Bad: Not following the masses with widely used, supported, and future-proof web based content management systems like WordPress, Joomla, or Drupal is still taking a step sideways vs forward. This is not evolution.
Ugly: Does the client own the site design or is it still like Hostopia/Motorola sites that you can’t keep should you desire not to renew your contract?
If you can’t invest $1000.00 to $1500.00 in your online brand you must either be in rural America serving your local area or your target market consists of “OLD” people.
Ugly: This guy’s email from India this morning proves that folks overseas know more about search marketing solutions than Yellow Page folks, hedge fund managers, commodity sellers, and the average small business owner.
Ugly: When Google and Woopra Analytics state that your site is getting 59 website visitors in 6 months to your SMB website, yet the yellow pages or vertical directory send you a report stating you had 300+ visitors, something is wrong. This happens all the time. Most of the time folks don’t know it because they have proprietary website development platforms and the providers do not permit you to embed an analytics tracking code. Maybe website analytics doesn’t work right, otherwise why would there be such a huge discrepancy? Or better yet, maybe someone is lying to you in order to keep getting your money.
Let’s end this on a Good note:
Good: I am going out on a limb. I am offering FREE call tracking numbers for Christmas via CallMeasurement.com. Track the effectiveness of Yellow Pages, listings, or any advertising media.
Email me for details. Merry Christmas and Happy Holidays folks!
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